Definizioni:
“Simply put, design management is the business side of design.

 

Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.”
– Design Management Institute

"Design management is the cultural, strategic and operational use of the design resources (internal and external) available to an organisation, directed towards the creation and attainment of business and organisational objectives".
– Professor Peter McGrory, University of Art & Design Helsinki TaiK